Buyer Personas on Facebook ads
Buyers are the heart of your inbound marketing strategy. Simply put, they are a semi-fictional representation of an ideal customer, based on real data and some educated speculation about demographics, behaviors, motivations, and goals. This makes Facebook ads an easy way for marketers to make their advertising more efficient and to make them easier to show customers that their ads are actually reaching and converting to their target audience.
The Facebook Advertising Platform allows you to target your audience using key identifiers based on actions that occur every day. It is no surprise that consumers are more likely to trust recommendations from people they know or even according to customer reviews, as opposed to advertising:
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A buyer persona is a detailed profile of your ideal customer. How To Use Facebook To Research Buyer Personas. Best Practices to successful Facebook Advertising..
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