(Social Media Optimization) is an important factor in your internet search rankings. is often overlooked by many companies, even though it can help increase your position within the search rankings.

In social media, there are two important search engines you have to optimize for:

1. The search function within each social network

2. Google search

When you optimize for either search environment, there are some direct and indirect benefits. The direct benefit is simply more people finding your profile and connecting with you and visiting your website. The indirect benefit is from an extra link pointing to your website from your profile.

Here are some quick tips on how to make the most of your SMO efforts.

1. Integrate Social into your Website

Social sharing tools should be integrated into your site architecture. Include direct web links to your social media channels from your website and from your social profiles back to your website. You can also add social media sharing buttons to individual blog posts.

Links on social media are often considered higher-quality links because social sites have a high web authority. Even if your Facebook page is brand new, it’s likely to rank well in the SERP’s because of Facebook’s overall high authority.

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