REVOLUTION IN LABELING MANUFACTURE INDUSTRY

   2019-08-22       83        Business
Rating :
Labels do more than identifying the products. They play a vital role in creating the brand image, promote products, and distinguish brands.

Description

Labels do more than identifying the products. They play a vital role in creating the brand image, promote products, and distinguish brands. The material used for labeling is mainly metalized, clear or white polyester, vinyl, polypropylene, fluorescent or foil paper, and glossy paper. They vary in reinforcement, strength, heat resistance, and electrical properties.

 

Packaging

Besides, protection and containment, packaging has other important functions that cannot be ignored. It helps in the promotion of the product, creating a positive brand image, marketing of the company, and gaining customer's attention.

Labeling

Labeling is used in the packaging of the products to impart knowledge of the products. It varies from one product to another according to the type of the product and the need. As food labels must include the ingredients of the product, cosmetic labels must mention the used and life of a product, whereas gadgets are labeled with the information of how to use along with company name, logo in complementing colors and designs.

Types of labeling

There are different types of labels in packaging that are used for different products and purposes as;

·     Dry peel labels

·     Fold-out labels

·     Reseal labels

·     Expandable reseal labels

·     Die-cut labels

The names and types of these labels you hear these days were not even though of in the past. have gone through a lot of twists and turns during all this time.

It used to look like this at the start of the days.

Ancient Mesopotamia

Yes! Packaging goes really back in time.

People in 3500 BC used cylinder seals that allowed their material to be printed when rolled across the clay. It was like a wonder for ordinary people.

First ink printing

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Author Signature :


Labels do more than identifying the products. They play a vital role in creating the brand image, promote products, and distinguish brands.


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