When you run ads on Facebook, you know that the best way to earn great returns is to keep your Facebook CPM to a minimum. The cost of Facebook advertising varies widely and depends on many factors including your industry, location and objectives. To ensure that you are marketing on the platform, you need to stretch that budget without compromising on sales, and where it is better to start the second biggest traffic driver - Facebook.

When creating your campaign for the first time, set a low budget cap so that you can see how the ad performs. A lifetime budget allows you to spend the maximum amount of a custom ad. To get started, spend your first campaigns running between $ 1.00 - $ 3.50 a day. This reduced daily spending is important, as you'll be able to see which ads are more effective, and subsequently increase advertising spend accordingly.

Campaign budget optimization is an option to control your budget at the campaign level.

When activated, you can control the daily or lifetime budget for the campaign. With many of your ads set within that campaign, Facebook optimizes distributing your budget for those ads.