5 Step To Create A Lookalike Audience On Facebook

   2019-08-24       86        Business
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Here in this step by step tutorial, I will discuss all the steps you need to follow to create your first Facebook Lookalike audience. To set up a Facebook Lookalike Audience

Facebook lookalike audiences is an advanced targeting option that goes beyond basic functionality and demographic targeting. They are currently the most effective Facebook targeting tool to find your ideal customer. The best part about them, however, is that these new people are not simply determined by a set of targeting parameters; instead, they actually share traits with a certain group of existing perspectives. The possibilities for such an audience are endless.

For your counterparts to work flawlessly, your initial audience must be at least 100 people from one country. For example, this means that if you base your audience on-site visitors or blog readers, you need to have 100 readers from the United States. This is the best way to use a country/location as a source of demographics

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Facebook lookalike audience uses warm customers or existing customers to create a new audience of a similar profile. This increases the likelihood of conversions and participation, which ultimately increases the business return on advertising investments.

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