Don’t Just Tell Employees Organizational Changes Are Coming

   2018-10-06       37        Entertainment
Rating :
Employees around the world are reporting that big organizational changes are affecting their jobs. From leadership transitions and restructurings.
Employees around the world are reporting that big organizational changes are affecting their jobs. From leadership transitions and restructurings, to mergers and acquisitions, to regulatory changes, there seems to be constant unrest in the workforce. But according to one survey of more than half a million U.S. employees, almost one-third don’t understand why these changes are happening.

This can be detrimental for any company trying to implement change. When employees don’t understand why changes are happening, it can be a barrier to driving ownership and commitment and can even result in resistance or push back. And employees’ resistance to change is a leading factor for why so many change transformations fail.

Executives and those responsible for leading change cannot assume that employees understand the reasoning behind them. You must spend time explaining the changes and why they are important. Based on my experience supporting organizational change initiatives, there are four key aspects to helping employees understand change, to drive commitment, and to ultimately contribute to your success.

Inspire people by presenting a compelling vision for the future. During times of uncertainty, people experiencing change want a clear view of the path ahead. It’s important to share what you know – including what’s changing, when, and how. But for most change initiatives, it is also helpful to start with a narrative or story that clearly articulates the “big picture” – why change is important and how it will positively affect the organization long-term. This should serve as the foundation for how you communicate about the change moving forward.

To be successful, your story needs to start with the company’s core mission and then offer a compelling and inspiring future vision. You want to answer: How are the changes you make today helping you achieve your vision for tomorrow?

For example, in 2017 our client FMC Corporation was preparing to acquire a significant part of DuPont’s Crop Protection business, which would transform FMC into the fifth-largest crop protection company in the world. As part of their change story, they developed a unifying internal communications campaign called the “Nature of Next” that articulated the reasoning and vision for the acquisition.

The campaign explained how FMC would gain a broader product portfolio, an expanded global footprint, and full-discovery R&D capabilities – all of which helps them achieve their aspirations of helping customers feed a growing population in a sustainable way. While the integration is still underway, the campaign generated excitement for the acquisition among employees, and is still used today to communicate the promise of the new FMC.

Change events are often uncertain, unstable, stressful, and risky. But having a clear meaning or purpose behind the change will strengthen your case. If you can clearly articulate this case, employees will also build a better understanding of the business strategy.

Author Signature :


Morgan Galbraith is the employee engagement & change management manager at Weber Shandwick.

100x100
Ashish Choudhary

I have completed my bachelor in marketing, which makes me able to perform tasks like market research, market analysis, promotions and other marketing related work. I respect client's values and time...


Random Articles

SCREW FINDING YOUR PASSION
SCREW FINDING YOUR PASSION..
   2018-06-29       38        Arts
Security Token - Blockchain
Security Token - Blockchain ..
   2019-01-08       19        Business
Designer Sarees Fashion For Modern Girls - The Latest Fashion Trends
Designer Sarees Fashion For Modern Girls - Th..
   2018-12-18       26        Fashion
Safe Patient Care by Vedanta Air Ambulance Service in Patna with MD Doctors
Safe Patient Care by Vedanta Air Ambulance Se..
   2018-12-05       26        services
Best Digital Marketing Company in Udaipur
Best Digital Marketing Company in Udaipur..
   2018-10-23       33        Business
The Growing Demand for SME Loans in India
The Growing Demand for SME Loans in India..
   2018-11-13       91        Finance
Hire A Broad Spectrum Of Corporate Events And Communications Campaigns
Hire A Broad Spectrum Of Corporate Events And..
   2018-12-17       28        Business
Top CBSE Schools in Hosur
Top CBSE Schools in Hosur..
   2018-10-10       33        Education
Get the information about LLC Company Formation in Dubai
Get the information about LLC Company Formati..
   2018-12-11       19        Business
Permanent Magnet Market Size, Trends & Forecast Report 2013 – 2024
Permanent Magnet Market Size, Trends & Foreca..
   2018-12-10       20        Business
Gps Devices in Bangalore
Gps Devices in Bangalore..
   2018-10-30       42        internet
What is inplant training ?
What is inplant training ?..
   2018-10-24       41        Education
Apply for a Used Car Loan With a Reliable Lender Today
Apply for a Used Car Loan With a Reliable Len..
   2018-12-17       55        Finance
Dapp and its advantages
Dapp and its advantages..
   2019-01-03       20        Business
ABOUT US

Some quick example text to build on the card title and make up the bulk of the card's content Some quick example text to build on the card title and make up the bulk of the card's content Some quick example text to build on the card title and make up the bulk of the card's content.

TOP AUTHORS
Thomas Shaw
thomasshaw9688@gmail.com
Total Posts : 608
hobi bola303
hobibola303@gmail.com
Total Posts : 438