How Data Center Location Impacts Your Website?
Having a fast website is all about its success. Slow loading will affect your website both in terms of google ranking and visitor's attitudes. Your traffic may not wait a long time for a website to load. It will turn them to move to your competitors.
Many factors can affect page loading time. It depends on the hosting server location, amount of bandwidth in transit, and web page design – as well as the number, type, and weight of elements on the page. Other factors include user device, browser type, etc.
Among all, the server location has a direct impact on your website and should be a critical factor that features in the building of your site.
Now we will know how the server location affects a website's performance.
To know how server location impact on website's speed, it is very important to be aware of the server latency. Latency is the time (measured in milliseconds) when a packet of data takes to reach its destination from the server requested by the users. To explain it better, users send a request to the server via the browser then it is processed by the webserver to send a response back to the browser.
Let us look at the example that shows how latency works.
A high amount of latency results in poor website performance that negatively affects the SEO, and can induce users to leave the website. If the Servers located far away from the users affect negatively on the page loading time.
If your targeting traffic is mainly in the Asia region and your hosting provider has their only data centers of the USA. The latency"""
Author Signature :
This Sharmin Islam here, a Marketing Officer at MyLightHost - web hosting service provider.