Will Voice Search Impact SEO?

   2019-10-28       47        Education
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The way SEO work is continuously going through a transformation. Will the voice search further impact how SEO works?

If I ask my mobile about the weather forecast, it will give me an update on the weather condition. Isn’t it amazing that technology is changing so rapidly? A few years back, we had to type to look for information. We no longer have to use keypads anymore. We can get any information like traffic insights, cooking recipes, shops nearby, or any information without actually typing on our phones. Amazon’s Alexa, iPhone’s Siri, Microsoft Cortana, and Google Assistance has already changed the way voice-based applications work. So will this have an impact on SEO?

The way SEO functions will have an impact. Let me tell you how?

When we type in information, we type in shorter sentences like ‘Weather today’. If we are using voice-based applications, we ask in a question format like ‘What’s the weather today?’ There is a huge difference in how we search for information when we type and when we use voice-based applications. Firstly, the format changes, from shorter sentences, we are now asking in a long question format. Secondly, it is more conversational. We talk to the voice-based application as we would speak to a human being. This is a huge change in the way SEO’s are programmed to function.

As per Statista, there are around 3.3 billion people in the world who use smartphones. As per the predictions by Comscore, by the year 2020, 50% of searches will be voice searches, and Gartner has further predicted that around 30% will search without even looking into a screen.

It is no wonder that the number of voice searches is increasing. As compared to using voice search, using the keypad to type is more of a task. Using Voice search is more natural, like talking to a person. 

Strategies for Voice Search Optimization:

Conversational searches

Previously searches were more laborious, and it was all about using keywords. SEO was all about optimizing using the right keywords. With the increase in the use of voice searches, digital marketers will have to re-look into their SEO’s. They will have to study how the voice search performs like the use of long sentences, question formats, and phrases. 

What are they looking for?

It is essential to understand what people are searching for on social media or online platforms. It will help in building your keywords. The data that you can get from using the tool ‘Answer the Public’ is quite helpful to understand what customers are looking for regarding a certain product or keyword. It gives you detailed information about what has been asked regarding a keyword or product like What, Why, Where, How, Who, and so on. You can use the data to build keywords on the phrases and questions customers would ask using voice searches.

Semantic Searches

Semantic search is understanding the intent behind a search. For instance, if someone searches for a hotel in Bali, then they are likely to visit Bali. In such a scenario, displaying basic information about Bali is not enough. Digging deeper and understanding the purpose is crucial, like it could for a vacation with family or maybe a business trip. They would require hotel bookings, flight bookings, and so on. Semantic search displays more comprehensive and meaningful search results. Semantic search further looks into location, trends, synonyms, and word variations. If you could provide information with more authority, Google will pick up that information and display it.

Google My Business

Google My Business provides information about local information in an area. Around 20% of the voice searches are to find location-based information. For instance, if you search for a bag store, it will provide the bag shops in your locality. As per statistics, more than 3-times of searches are voice searches. While driving or traveling, it is easier to do a voice search to know about a local pub or a store. If you have a business, it is advisable to register on Google My business with your company information.

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Richard Kick
Certification Planner, LLC

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