10 Marketing Automation Trends You Need to Know in 2018
Thanks to technological improvements in the fields such as machine learning, chatbots, and analytics, marketers are now able to create highly effective digital marketing campaigns to target their business to consumers in the way unseen before.
As regards to recent estimates, worldwide consumer spending on marketing automation software is expected to hit $32.4 billion in 2018, and that figure is projected to rise further in years to come as more marketers embrace marketing automation and the tools become more sophisticated.
Unlike before now, you can now use the power of machine learning to automate repetitive tasks that were once performed through the manual means such as, coordination of social media interactions, scoring of leads, and deployment of highly effective retargeting campaigns to market your business.
It is equally important to take note that marketing automation is still in the development state, so you can keep up with the trends as they unfold in the coming years to capitalize on this technological momentum.
Here’s a look at 10 marketing automation trends to keep watch for 2018.
Organize, track and nurture your leads into customers
At the barest minimum, the least any marketers can do is to have a reliable system to manage their relationship with customers and potential customers. But unfortunately, basic Customer Relationship Management (CRM) software tools are still lacking in many marketers’ marketing arsenals.
From taking the first leads to establishing your lead profiles and connecting them into a sales pipeline, the absence of CRM software could leave a gaping hole in your marketing funnel.
On the other hand, using an effective CRM software, like HubSpot’s free CRM, can make sure all your leads are easily taking into consideration and efficiently closed.
Automate lead generation
How much is your mailing list subscriber worth to you? Some estimates suggest $50 per each subscriber. Hypothetically speaking, if you can determine how much your email list is worth, you can also reliably estimate your business’s worth as you grow new subscribers for it.
However, to build your email list, you need to have a working knowledge of how your audience interacts with your website pages. The likely scenario is that they come to visit your page and leave as soon as they found what they want, which means your sidebar opt-in forms are almost ineffective.
You can use SumoMe’s list builder (as seen on the page above) to optimize your email opt-in form by testing for different placement options (e.g. pop-ups, slide-ins, and time-based placement) and segment for each form to track best performing placement.
You can read the 8 remaining tools on this <a href="https://www.socialmediaverve.com/marketing-automation-trends-2018/">page</a>
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Akinade is a web content marketer and blogger with specialties in SEO and social media optimization. His blog is read by over 20,000 unique monthly visitors. He has worked with different brands in b2b niches, some of them are salesforce, Hubspot, 3e-mag, etc.
A well versed web content marketer and blogger specializing in SEO and social media for small businesses...