10 Marketing Automation Trends You Need to Know in 2018

   2018-10-28       31        web
Rating :
Discover 10 buzzing marketing automation trends for 2018. Plan your campaigns effectively with these free automation software to stay ahead of the curve in 2018.
With new technologies like LeadsBridge able to automate workflows for brands using a minuscule of consumer interactions, marketing automation is set to lead new sensations that will see consumer and brand relationshipredefined.

Thanks to technological improvements in the fields such as machine learning, chatbots, and analytics, marketers are now able to create highly effective digital marketing campaigns to target their business to consumers in the way unseen before.

As regards to recent estimates, worldwide consumer spending on marketing automation software is expected to hit $32.4 billion in 2018, and that figure is projected to rise further in years to come as more marketers embrace marketing automation and the tools become more sophisticated.

Unlike before now, you can now use the power of machine learning to automate repetitive tasks that were once performed through the manual means such as, coordination of social media interactions, scoring of leads, and deployment of highly effective retargeting campaigns to market your business.

It is equally important to take note that marketing automation is still in the development state, so you can keep up with the trends as they unfold in the coming years to capitalize on this technological momentum.

Here’s a look at 10 marketing automation trends to keep watch for 2018.

 

Organize, track and nurture your leads into customers
At the barest minimum, the least any marketers can do is to have a reliable system to manage their relationship with customers and potential customers. But unfortunately, basic Customer Relationship Management (CRM) software tools are still lacking in many marketers’ marketing arsenals.

From taking the first leads to establishing your lead profiles and connecting them into a sales pipeline, the absence of CRM software could leave a gaping hole in your marketing funnel.

On the other hand, using an effective CRM software, like HubSpot’s free CRM, can make sure all your leads are easily taking into consideration and efficiently closed.

 

Automate lead generation
How much is your mailing list subscriber worth to you? Some estimates suggest $50 per each subscriber. Hypothetically speaking, if you can determine how much your email list is worth, you can also reliably estimate your business’s worth as you grow new subscribers for it.

However, to build your email list, you need to have a working knowledge of how your audience interacts with your website pages. The likely scenario is that they come to visit your page and leave as soon as they found what they want, which means your sidebar opt-in forms are almost ineffective.

You can use SumoMe’s list builder (as seen on the page above) to optimize your email opt-in form by testing for different placement options (e.g. pop-ups, slide-ins, and time-based placement) and segment for each form to track best performing placement.

You can read the 8 remaining tools on this <a href="https://www.socialmediaverve.com/marketing-automation-trends-2018/">page</a>

Author Signature :


Akinade is a web content marketer and blogger with specialties in SEO and social media optimization. His blog is read by over 20,000 unique monthly visitors. He has worked with different brands in b2b niches, some of them are salesforce, Hubspot, 3e-mag, etc.

Discover 10 buzzing marketing automation trends for 2018. Plan your campaigns effectively with these free automation software to stay ahead of the curve in 2018.

100x100
Akinade Eniolabi

A well versed web content marketer and blogger specializing in SEO and social media for small businesses...


Random Articles

Best CA Teachers | IPCC | Final
Best CA Teachers | IPCC | Final..
   2019-02-13       4        Education
5 best practices for web application testing
5 best practices for web application testing..
   2018-12-10       24        Computer
Want to turn your study dream into reality? Opt for education loan
Want to turn your study dream into reality? O..
   2019-01-10       43        services
Global Fantasy Sports Market Size, Trends And Forecast 2025
Global Fantasy Sports Market Size, Trends And..
   2018-12-10       25        Arts
Avail Medilift Air Ambulance Services in Patna with ICU Support System
Avail Medilift Air Ambulance Services in Patn..
   2018-10-22       36        News
Buy weight loss pills online
Buy weight loss pills online ..
   2018-10-23       37        Business
Fiji Business Email List | Fiji Mailing Database | B2B Marketing
Fiji Business Email List | Fiji Mailing Datab..
   2018-11-15       36        Business
Diet to support a healthy pregnancy
Diet to support a healthy pregnancy ..
   2019-01-11       43        Health
Stay Worry Free For Password Issues
Stay Worry Free For Password Issues..
   2018-12-27       20        Computer
How Do I find the Best Car Accident Lawyer ?
How Do I find the Best Car Accident Lawyer ?..
   2019-01-07       101        Business
ABOUT US

Some quick example text to build on the card title and make up the bulk of the card's content Some quick example text to build on the card title and make up the bulk of the card's content Some quick example text to build on the card title and make up the bulk of the card's content.

TOP AUTHORS
Thomas Shaw
thomasshaw9688@gmail.com
Total Posts : 622
hobi bola303
hobibola303@gmail.com
Total Posts : 438