Five ways animation can become a part of your digital marketing strategy
In this fast-paced world, the audience is overwhelmed with emails, texts, social media and many ads that come along the way. They are everywhere, and businesses take advantage of it to reach out to their customers. However, smart marketers acknowledge the fact that the audience wants to be entertained and wooed rather than being informed with boring facts.
This is where animations come in. It has become the next big thing in digital marketing and marketers are benefiting from the marketing tactic by bringing new customers while delivering the brand message to the audience. Animations are highly advantageous for businesses and it is in the best interest to jump on the bandwagon early on. In this article, we are going to discuss some of the ways to incorporate animations as a part of a digital marketing strategy.
1. Animated logos
Animated logos is not a new thing. Big names in the industry are actively using animated logos for branding. The most prominent among them is Google’s animated logo launched in 2015. It marked a new age in online marketing. Since Google, many renowned brands have switched to animated logos to emphasise the unique factor for their business.
2. Advertising through social media
It is a fact that visuals make a significant impact on human minds and are easy to remember. This is one of the primary reasons why brands hire a video animation company to create an attractive video in affordable prices rather than shooting live videos which can cost a fortune only in collecting the necessary equipment.
3. Explaining business
This is where animations excel. There are various types of animated videos which can be used to deliver the business message and information through storytelling and relatable characters. Animations do a great job at creatively presenting facts to potential customers.
4. Placing animations on landing pages
Not all videos work for your benefit. You need a video which can evoke the emotions of the viewer. Viewers have a short span of attention, and if they are not hooked up in the first few seconds of the video, they are likely to leave, never to return. Keep the video simple and attractive for the viewer so they can make a favourable decision.
5. Keep the videos short and straightforward
Every video has three stages—the hook, the story and the CTA. It is essential to make sure that the video can attract the viewers while successfully delivering the message of the brand. Not only does the audience has a short span of attention, but they also get intimidated with the long length of the video. This is why it is essential to keep the video short and simple which can deliver your business message to the audience.
6. Understand the channels before making the video
Keep in mind the platform before beginning with the animation. Every platform has different requirements and can lose its appeal for the viewers. Animations can be used for marketing but the creativity of the marketer can only limit its potentials.
If you have not used animations yet for your marketing approach, it is high ti""
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Animation Dok is a professional video animation company providing the clients with unique videos for their branding and marketing needs. We are determined to deliver the quality animations in competitive ranges.
Animation Dok is a professional video animation company providing the clients with unique videos for their branding and marketing needs. We are determined to deliver quality animations in competitive ..