Top Mobile App Development Trends
Smartphones and tablets became more popular than computers and laptops pretty fast. According to the We Digital global digital report, the number of Mobile users worldwide has exceeded 5.135 billion. So, mobile apps are a culture we are all used to. According to Statista, by 2020, mobile apps should generate $188.9 billion in global revenue.
Now, 5G networks are being actively developed, and more and more devices support 5G connections. Of course, mobile development must change to keep up with modern times and virtual reality technology trends. I am going to tell you about the top trends in mobile development in 2019.
Augmented and virtual reality
Augmented (AR) and virtual reality (VR) make the user experience as realistic as possible, especially in the gaming industry. Both technologies are also actively used by marketers for more effective interaction with the target audience â€” of course, with the help of mobile applications.
This year, the number of companies choosing AR and VR as a tool for promotion in the market is rapidly growing. And the more advertising campaigns involve social networks, the more elements of augmented and virtual reality they need to maintain interactivity. Instagram and Snapchat already use AR-filters, their competitors will not stay away.
Artificial Intelligence and Machine Learning
Artificial intelligence has been and remains the main trend of digital technology in recent years. And its combination with machine learning shows such impressive results in the field of big data analysis that managers of large companies barely cope with the flow of insight.
Both technologies help mobile applications to search for logic in incoming information and, as a result, to select personalized offers for each user. With such a positive impact on the business combination of â€œAI plus machine learningâ€ is in the top of requests for developers.
According to Statista, the global chatbots market is expected to grow to 1250 million US dollars by 2025. This is more than $1,000 million higher than in 2016. We can simply conclude that chatbots are an integral part of digital reality.
Chatbots will now act (in fact, already act) as virtual helpers in mobile applications. Thanks to the progress of artificial intelligence, chatbots can now be easily integrated into applications without complex coding.
The rather interesting infographics of Digital Commerce shows that up to 50% of B2B customers prefer self-service CRM. Chatbots are a new way to expand customer relationship management.
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