ROLE OF MACHINE LEARNING IN IMPROVING A MOBILE APP’S UI

   2020-01-03       50        Services
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The generic service era is waning, and consumers want to receive offers customized according to their needs.

The generic service era is waning, and consumers want to receive offers customized according to their needs. Many customers are likely to switch their brands if the company is not able to meet their requirements. Technological advances and digital improvements have created new ways for vendors to attract and retain customers. But there still is a gap between consumer customization and genuine individualization. Today, you can hardly entertain an audience with a mobile app that has basic or no prominent features or that contains pop-up ads. Cognitive technology allows businesses to create algorithms and computers that comprehend, support, and entertain people in their activities. On a global scale, machine learning (ML)makes mobile platforms user-friendly.

It increases customer experience, strengthens customer loyalty, and helps build cohesive omnichannel experience. All such tasks or actions require an in-depth knowledge of the platform that one can acquire through machine learning training. It enables you to understand the concepts and learn the tools and techniques of the processes.

In India, you can gain such knowledge from a machine learning training from a reputed institute like Jigsaw Academy. Where you can gain understanding through numerous projects and hands-on experience. You will also learn various coding languages like R and Python, and Hadoop framework that will help you build better user experience of apps.
Here are some lucrative cases of machine learning on your mobile phone that are enriching a mobile app’s UI:

1. Personalized Experience

Machine learning algorithms can evaluate a diverse source of information on customer phones from social media activities to credit ratings and pop recommendations. If you are thinking of making an app yourself, take proper machine learning training and keep yourself updated with trends. While learning continuously. It will help you identify user base on their preferences, gather information about users, and settle on the final design of the app. You can use your learnings from ML training to understand what customers want and can afford based on preferences. Machine learning gives you the most important and engaging information of your customers to provide them with the feeling that the app is best suited for their use. There are many industry leaders of various domains that use ML for engaging user experiences like Taco Bell, Uber, and Netflix.

2. Advanced Search

Machine learning and deep learning tools help you identify and refine your app’s search, deliver better and give contextual results, and make your customer’s search more intuitive and less burdensome. The algorithms learn from the queries of customers and prioritize based on their preferences. Modern applications allow you to connect all possible customer data requests, such as search history and online purchase behavior. Together with behavioral data and query requests, you can use this data to rate product services and view better fitting results. You can also update your phone with voice commands and spelling corrections.
These are some complex tasks that require accurate knowledge of the domain. You must take a deep learning course to understand the basic and advanced concepts of the field and stay updated with the trends.

3. Improved Security

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