Mobile apps have become a must-have in today’s digitally driven world. With almost every enterprise having a dedicated website, a mobile app to go along with it has become the norm. Mobile apps help businesses grow in numerous ways. They give companies unprecedented access to their customers, allowing them to advertise with ease and efficiency that was unimaginable just a few years ago.

This huge explosion in thesphere has been due to numerous factors. Mainly, mobile phones have become a staple in households across the world. According to a recent Statista report, there are almost 3.5+ billion smartphone users worldwide. That is almost half the entire population of the earth.

A more in-depth look at mobile usage statistics gives us an even better idea of why one should invest in mobile app marketing.

• 80% of mobile app users used their device to search the internet in 2019.

• 40% of online transactions were carried out in mobile phones in 2019.

• ¾ shoppers use mobile phones to shop online.

• 72% of the advertising budget went to mobile app advertisements in 2019.