Why should you choose responsive web design for your business website?
Responsive design is a web development and design technique that built a site reacting to the size of the user’s screen. Responsive design optimizes the user’s browsing experience by creating a responsive and flexible web page, optimized for the device accessing it.
Increasing reach to mobile and tablet audiences
Increasing the use of the internet and the propagation of web applications on mobile devices and tablets has been the driving force behind the development. Responsive design means a single web site that can be implemented across various devices. Many websites are attracting traffic from mobile devices and tablets. Increase conversion rates and sales
Another advantage eof responsive design is that the user has an improved site experience, no need for redirection, use of standardized Style Sheets across many devices. The unified design approach creates a consistent feel and look. Consistent user experience has a positive effect on the conversion rates as people know about navigation. Responsive design removes barriers with multiple sites such as performance, functionality and consistent look and feel.
Consolidate analytics and reporting
A single responsive website means that there is no need to track conversion paths, user journeys, funnels and redirections between sites. Site analytics tools such as Google Analytics are optimized to handle various devices. All of tracking and analytics continue to function enabling easy monitoring and analysis. Increase visibility in search engines
Responsive Design means to manage one website with a set of hypertext links and reducing time spent to maintain your site. This enables you to focus on link outreach with an SEO strategy. SEO campaigns are time-consuming and costly, but building a responsive site, all the efforts are focused on single-site with tactics and unified strategy across devices.
Content is important in SEO, high- quality content that improves the search engine ranking page positioning. In responsive design, fewer resources are wasted in low-level duplication of content
Additionally, Google recommends that mobile-optimized, responsive sites feature prominently in localized search results. This is of huge importance to online retailers, among other burgeoning mobile use cases.
Save cost and time on mobile development
The main benefit of adopting a responsive design is it takes less time to create an additional stand-alone mobile site. Testing via a number of websites increases the support, development, and maintenance overhead. As styles are optimized and re-used by device standardized testing methodologies can be used.
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