Today’s addiction driven world can’t even take a breath without using different social media platforms. Facebook, Twitter, Instagram, Tumblr and so many other networking sites hold such importance people’s life nowadays. The increase in use social platform is quite significant and to right people it can be a great resource too.

Being a strong digital presence is very resourceful and lucrious in any business. Due to a massive surge in use of internet and social media platforms, these platforms has become a great source for various business outreach. You can reach a higher number of people to promote your work and get better results.

Anyone who wants to look something up on the internet uses a search engine to search. These search engines give results so fast people miss all the work that is done to provide the results to the user. All search engines have various set of algorithms to decide which result is on the first page and which result is at the top. These algorithms are very detailed and has a lot deciding factors to it.

Today every Businesses owns a website and that is the first need to create an online presence of your business. To clear all the requirements to get your website on the first page of the search results, websites must be Search Engine Optimized(SEO).

Why SEO is crucial to your online presence?

There are number of reasons to get your website search engine optimized. First is because your competitor is doing it. To reach a higher audience your website must be listed as higher on the search results list as it can. More than 90%(source: ) of the people only look at the first page the search results. You can even say that the best place to hide a dead body is on the second page of google search result. This tells you that if your website fulfill all the criterias then it can be listed even on the top of all the results, the best place you want your website to be.

The cut-throat war in online business is brutal for business owners who are not aware of the rules or the necessities and get hit hard. Internet sure provides a platform to publicize your business but also create a sense of competition. Because If you can do even a little better than your competitor you can beat him in the long game.

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