Metro Rail Emerging As a Key Advertising Medium to Reach Masses
If advertising is about capturing people’s attention and repetition, what better place to achieve the goal than investing in Metro Rail? “Advertising in metro rail offers unique opportunity to tap the middle and the upper-middle-class income group of the city”. It is one of the most sought-after platforms for brands to not just communicate with a large number of commuters directly but also achieve the target in faster rates. In terms of ROI and boosting brand awareness, the Metro Rail medium is second to none.
Why Advertising with Metro Rail?
Digital screen advertising, metro pillar advertising, metro bridge panels advertising, metro train wrap advertising, inside trains advertising and metro stations/ platform advertising are some of the most effective advertising options with metro rail. Before you end up using this state-of-the-art advertising medium, here are a few reasons to strengthen your conviction.
· Vast Reach of Target Audience: This is a staggering number – more than 4 million people commute every day by , hence the most effective way to capture the masses on the move. It is the largest network reaching Delhi and NCR region. The leading cities Delhi Metro connects include – Ghaziabad, Delhi, Noida, Faridabad and Gurgaon.
· Captive Audience and High Brand Recall: With a massive number of passengers commute by metro every day and spend somewhere around 10 – 15 minutes at the station and more time inside the train, they are hardly going to miss anything that spans their attention. This is a good brand recall medium.
· Low Clutter Media:"
Author Signature :
TDI has exclusive advertising rights across 8 airports and 114 Delhi Metro stations in India. Additionally, through TDI Media Services, TDI offers a full range of outdoor advertising solutions across all cities pan India.