Many business owners have a hard time seeing the value of SEO and we understand that. There are a lot of resources out there about search engine optimization and it can really increase the difficulty of this decision.

While an effective digital marketing strategy of Top SEO Company in USA will take months to yield positive results for a company. Many companies are nervous about trying something out they’re not aware with let’s face it, nearly any business plan is going to carry some risks with it. Some can be avoided and some can lead to sudden growth.

Let’s understand what SEO risk is worth avoiding and how they will likely harm your business.

1. Poor doorway pages

Doorway pages are simple to create in batches to target specific keywords and phrases. Reliable SEO Consultant Phoenix avoids doorway pages as a rule because Google dislikes them and penalizes sites that use them.

The only time Google will let the doorway slide is if they offer clear, concise, unique and valuable content to the site visitor. There is simply no reason to bother with site rankings, so don’t risk it.

2. Disallowing neutral backlinks

SEO experts want good backlinks to client websites, not bad ones. Neutral backlinks may not give your website the SEO results, but they also won’t subject your site to Google’s potentially harsh penalties. If no action has been taken against your site by Google, the backlinks are safe, though they may not be high quality to boost your rankings.