How to use digital marketing to outshine your brand?
Spending a day without a mobile? It seems to be nothing more than a nightmare right?? haha… exactly here is where the present world is turning into the so-called digitally equipped world. Lives of Millions of consumers today revolve around digital media, information, and entertainment, changing their lives drastically. From social networking to display advertising and e-commerce, how the consumer interacts and communicates today is changing and with such big changes coming in the environment, marketers today are facing extreme challenges to create a unique space for their brand in the market and connect with the customers. Given below are the components of digital marketing that can be used to cater to the situation, make sure to focus on what suits you the best.Display Advertising
According to eMarketer -Facebook and Twitter will take 33% of display ad spending market share by 2017. Google’s display campaigns reach 80% of global internet users”. It’s an online form of advertising under which social networks, publishers or other third-party sites are used to display advertisement in support of brand awareness through banners or texts, video, audio or images. They are effectively used by marketers to deliver advertisements and brand messages to site visitors.E-mail Marketing
Have you ever been fed up off deleting all those promotional messages from companies? Believe me, it’s not just you, we all have been here once or probably many times, this is what we call e-mail marketing. This marketing technique involves using emails to send commercial messages to potential or current customers. Usually, emails are used to send advertisements, request business, etc and are """
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