Salesforce Data.com: Why is it shut down now and what to do next?
Salesforce discontinued data.com, which was reportedly making money for the company by offering qualified leads to the businesses. And if you are wondering and still trying to make sense of what happened, here’s why the leading cloud-based CRM services provider decided to pull the plug on its sales and B2Blead generation component. It seems like the end of an era, but a logical conclusion to a technology solution that has served its purpose and outlived its utility.
What is Salesforce Data.com?
According to its official website, Data.com is the first complete and native data solution inside Salesforce. Conceived with Dun & Bradstreet, the company scraps off the internet to build a contact list. The Salesforce CRM tools can access this contact list for workflow automation, email automation and marketing automation.
The company offers data mining services and data scrubbing services to businesses to maintain and update this data. The clean, reliable and qualitative data enables businesses to generate actionable insights and empowers them to stay ahead of the curve. The services of Data.com are classified into two segments, namely Clean and Prospector.
Salesforce Data.Com Clean
boasts of powerful data verification tools that improve the quality of contact and lead data, enrich it further by adding relevant and target-specific details to it. The entire process, right from data appending to data scraping takes place inside Salesforce via Data.com
Salesforce Data.Com Prospector
The Prospector is native to Salesforce and is a tool used to search or filter through the target. Since the businesses are targeting a specific set of customers, the pipeline is much faster, bottlenecks are reduced, and the connection to the customers is more streamlined. The outreach program becomes more aligned to the marketing objective. The Prospector offers you a 360-degree view of sales and marketing processes right within Salesforce.
According to , the existing connects within the system will be used to maintain the Data.com towards the end-of-life. Once it is achieved (by 2020), the contact database will be archived and will no longer be in use.
Nonsensical and Irresponsible Data Sanitation Practices
Data.com gained popularity for leadi""
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