4 Tips to Build a Strong SEO Program During COVID-19
With these changing circumstances, businesses need to adjust their next marketing campaigns to alleviate risk strategically.
Consumers and Companies Turn to Organic Search
In a recent survey, 1 in 3 consumers indicated that the news of coronavirus has already changed their shopping behavior. 47.2% internet users polled last month said they are currently avoiding shopping centers and malls.
Marketing channels, such as PPC, already see a reduction in budget. Google search ads lost 7% of their impressions from January 13, 2020 to March 9, 2020. SEO, however, is seeing a sharp uptick: brands like Daillyburn.com are seeing a 300+ increase in organic reach visibility from January 19, 2020 to March 19, 2020.
With these shifts, there is an opportunity for SEO professionals and content marketers to ramp up their impact, creating content that drives conversions now and builds their brand long term.
Savvy marketers are already making shifts in their strategies and investing more SEO. According to Google Trends, the search term “SEO” and related terms have seen a spike in interest in the United States since February 2020. Read More At https://www.searchenginejournal.com/conductor-tips-build-strong-seo-program-covid-19/357654/ Source of Article Content.
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