7 Top Tips to Consider for Trade Shows and Exhibitions
The purpose is building awareness about their business, meeting potential partners, interacting with the target audience and reaching out to new customer bases. This makes these platforms highly desirable for the trading community. They use various tips and tricks to attract visitors that can help them in building their branding and interestingly most of the time the tricks turn out to be very effective.
Here we will try to find out what are the tips and tricks that exhibitors incorporate in their exhibition stands to increase the visibility of their brand.
1. Stand Space
This may not come into the mind of exhibitors, but stand space has a big role to place. Where exactly is the space located can have a great impact on your stand footfall? Moreover, from how many sides the stand can be kept open. Is it big or small? If big then do you need it if small then will it be enough to display your products and services? These are very important factors that you will need to find out and reach out to a conclusion while booking your stand space.
2. Stand Location
Without a doubt stand location is no less important than stand space. Is your stand ideally located? Will it be easily accessible for your target audience? What are the other stalls and businesses next to the space you are being offered? Is the passageway clear or cluttered? The front of your exhibition stand should have clear views. One should be able to see your stand from maximum parts of the floor, that should be the position. Moreover, ensure you do not get a dark, cluttered, narrow, dirty, closed from every siding type of space for your stand.
3. Front Should Be Clear
Ensure you pick a location that can give your stand a clear front. Generally, corners are the best location as the corner booths are open from three sides and get greater visibility. Space with two sides open is also good. The idea is to give increased attention. The more your booth is visible, the more is the chance of getting footfalls. Also, when you design the stand, ensure the design should be such that neither the booth nor the entrance looks messy.
Author Signature :
Nucleus Exhibitions is one of the leading names in exhibition stand design, building and contract. With more than 20 years of experience in exhibition stand designing, the company has reached the pinn..