Let us face it; the world is facing a tough time amid the spread of the Covid-19 pandemic, and so are the businesses around the world. Every business is feeling the covid impact and is struggling to stay afloat. While the lockdown has brought the market to stagnation, data appending companies are seeing opportunity in these rainy days. Battling the covid-19 effects, the data appending services are amazingly gaining popularity.
Many studies and surveys have established from time to time that 50% to 75% success of promotional campaigns for b2b business is based on the consumer data store. Inaccurate and inadequate data can fail the very purpose of the campaign, let alone closing sales deals. Nearly 43% of businesses fail in their objective to reach and convert target consumers due to bad data.
The statistics mentioned above emphasize the necessity of maintaining data hygiene for all businesses. A well-designed and well-planned data appending solution help you to stay connected with your contacts with no quality compromisation. It upgrades your consumer database by proper data segregation, elimination of passive data, filling in the missing fields, and final data verification and authentication. It boosts the b2b lead generation and helps in achieving sales targets.