Amid COVID-19, and economy’s downfall, SMEs are struggling to stay afloat and barely managing to survive, leave growing. Scaling up in today’s time is incredibly difficult. There is no silver lining to the dark cloud looming large over our heads, but it doesn’t hurt to prepare for the times ahead, to stay in touch with your existing customers, and reach out to new ones.

In distressing times, PREPARE. The one thing that has stood out unfazed and unassuming in the times of social distancing is email marketing. While people are still getting used to dystopian roads, pleasant yet sometimes eerie ambient silence and no-handshake policy, the inbox is there, in all its glory, doing its duties with gleeful abandon. That’s the only normal connecting your 2019 and 2020. The tapping and scrolling to refresh it, the instant gratification of receiving a mail within a moment of sending- is still there. It is a complementary activity that people can do while doing other work such as watching TV (sixty-nine per cent), sitting on a toilet, in bed (fifty-seven per cent), on vacation (seventy-nine per cent) or waiting at a bus stand. 

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