The competition for positions in Google search results is constantly growing, and algorithms and ranking factors are becoming more complex. Meanwhile, the user’s click plays a decisive role because after clicking, they will be introduced to your content. One way to attract a user’s attention is through rich snippets that can help you distinguish your site from the rest in SERP.

What Are Rich Snippets?

The search results on a Google page consist of the page title, URL, and description. A standard snippet is a short description of a site’s page, consisting of a couple of sentences, which shows to what degree the search result matches the user’s query. The search engine will automatically generate a snippet from the meta-description and page content. 

https://www.seoquake.com/blog/rich-snippets-guide/