Like. Share. Comment- the buzzwords of the 21st century. A brand is judged by how much engagement it managed to generate from its target audience on Social Media.
In fact, today it is almost mandatory for every brand to create a Facebook Page, a LinkedIn profile, and a Twitter Account to ensure that they can communicate with their customer on a personal level.
More than 90% of marketing executives leverage Social Media for brand promotion, advertising, or simply to build relationships with their target audience and customers.
However, Social Media Marketing is more than just posting on these platforms. It involves recognizing your target audience, finding out which social platform they use the most, creating ad campaigns for that audience and then analyzing what works and what doesn’t work for you. It is art combined with analytics and it’s super powerful if you can harness its reach.