SEO vs SEM: Difference and What to Choose?

   2020-06-03       71        Marketing
Rating :
When choosing how to promote your website, you need to clearly understand, “What are SEO and SEM?” In this post, we will discuss in detail these two marketing methods.

SEO vs SEM Basics

A search engine returns two types of search results, organic and paid.

Paid search results are shown when a business pays a search engine for clicks on the ads to its website. In other words, these are pay-per-click (PPC) ads. These search results are displayed in the first and last positions on a search engine result page. For example, Google marks paid search results with a Google Adwords sign.

Organic search results consist of search-relevant results shown for free.
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