How to Seamlessly Convert a Brick-and-Mortar Business to Online
How do you convert from a brick-and-mortar store to the internet? Perhaps you want to add an to what you already do. Maybe you need to reduce overhead and eventually shut down your physical store. Whatever your goal, you can take some specific steps to start an e-commerce store today.
Visual Objects polled 500 American small-business owners. It discovered that this year, showing there are still many brick-and-mortar companies without an online presence. They miss out on reaching new clients because they can't connect digitally. A large percentage of people start their searches for local companies online, and without a website, you lose a lot of control over how they see your brand on the internet. You're left to the mercy of reviewers and mentions here and there.
Going online is a bit scary. It adds costs to what you're already doing, and the competition is fierce. Not only are you competing with local businesses, but with ones around the globe that might have lower prices or better delivery systems in place. Still, you can expand what you're doing successfully by offering your products through a website. Here are some steps to take to get you from no presence to a robust one.
1. Get on Google
There are you can use before you create your website, such as Google My Business. Make sure your brand has a presence on repositories making sense for your industry. If you own a restaurant, claim your Yelp presence. Check into the Better Business Bureau and sites such as Angie's List if you provide home repair services.
2. Choose Online-Friendly Products
Think about the items you sell that might do well online. You don't have to offer the same things you do in your stores. It's fine to have some things exclusively for your online customers and other products just for in-store specials. Take stock of your inventory, figure out what your online competitors are doing and serve up your choices.
3. Perfect Your Customer Experience
Before you attempt competition with online stores, think through your customer service policies. People (CX). How can you deliver the same level of personalization an""
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Lexie is a digital nomad and graphic designer. If she’s not traveling to various parts of the country, you can find her at the local flea markets or hiking with her goldendoodle. Check out her design blog, Design Roast, and connect with her on Twitter """
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