The importance of images in electronic commerce
Today, and based on real figures, we can affirm that in Spain we are experiencing a revolution in electronic commerce or e-commerce. During the third quarter of 2012, a turnover of around 2,705 million euros was recorded. Furthermore, the current trend in eCommerce is to expand by leaps and bounds into other markets, among which we can highlight the Latin American one.
Long ago, when e-commerce began to take off and there was no such voracious competition as it exists now, the behavior of a user when making a purchase was based on conducting multiple searches for the desired product and comparing <a href="https://clippingchoice.com/image-editing-service/">image editing services</a> different sites websites that offered it, without paying too much attention to the product catalog of that store.
Now, this is no longer entirely so, today's user tends to make purchases as they browse an online store, so having a showcase that seduces and captivates our user is vital in order to increase sales and the images displayed on it will play an essential role in the purchase decision.
Why are images so important in e-commerce?
When a user is going to buy online, we have to be clear that this will be limited by their senses, that is, they will not be able to touch, lift, smell. .. The only thing they are going to be able to do is to visualize the product, so let's make it easy. If through good photos we are able to bring the product closer to the end-user, we will have a higher percentage of sales. This is logical since the user when he goes to buy our product will have a more precise idea of it and its characteristics.
To carry out this, in the case of e-commerce it is necessary to take maximum care of all the details, logically including each photograph. It is highly recommended that all the images of the same product line follow the same pattern, that is, they must have a similar size, style, background, and format, among others.
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