Boosting Publisher Revenue with Native Ads

   2020-07-30       44        Marketing
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Some of us might possibly be aware of native ads or we might not even know if we encountered one on a website that we had visited.

Some of us might possibly be aware of native ads or we might not even know if we encountered one on a website that we had visited. To get a clear picture of what native ads are and how it can help in boosting the revenue of the publishers, Let’s dive into this article.

Native ads are a new advertising strategy in the market where advertisers will try to get the attention of the reader by making the paid ad look like a normal article without even being noticed and obstructive to viewers. It adapts to its surrounding environment in order to get their attention of the readers and get them interested enough to share the ads, instead of tricking them.

There are two native advertising styles, which are generally used. First is the Closed Native Advertising System which allows brands to build customized content that only exists on the website’s platform and nowhere else. The perfect example for this native advertising system is platforms like Facebook and Twitter where brands have to work their profiles and also their content within the platform.

On the other hand, Open Native Advertising is perfect for those publishers who are just starting up. You can opt for Open Native Advertising to put brand content in native placements to test if there’s a need for setting up your own closed native advertising system. Open Native Advertising System allows publishers to develop their content and have the content appear on other campaigns. The examples that perfectly define Open Native Advertising are Disqus and Outbrain.

As per an estimate by Business Insider based on the data provided by PwC, Native ads will account 74% of the total display ad revenue in the United States by 2021.

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