The 3 Phases of Marketplace Success for Brands
There have been a lot of transitions for the e-commerce industry in recent months. But even in the midst of so much change, one thing has remained the same.
There’s never been a better time for brands to sell on e-commerce marketplaces.
Most shoppers still trust manufacturers over social media and new sites when researching products, and many believe at least 40% of their spending will soon go to brands. We’ve seen brands increase sales as much as 30% year over year, and reach consumers in as many as 90 countries, simply by expanding their marketplace presence.
However, there is a catch.
To be successful on marketplaces — both now and in the future — there are several essential strategies you have to get right. Brands that sell successfully on eBay, Amazon, Catch and other marketplaces tend to follow three very distinct phases.
As you consider your options for reaching consumers on these channels, we encourage you to first take a moment to consider each stage and make sure you’re fully prepared before diving in.
First, there’s the successful launch.
During this phase, the primary goal is to get co"
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