Tips to Skyrocket your social media traffic on Friday

   2020-08-20       21        Business
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Fridays have always been a great day for employees but from the perspective of marketers it is not that great.

Fridays have always been a great day for employees but from the perspective of marketers it is not that great. We all might have noticed that social media engagements see a dip on Fridays. Most of your effective social media marketing strategies fail to deliver on Fridays. Here at Martech Cube we too have experienced this dip. But as an individual when you observe yourself you will realize that you visit your social media platforms more frequently as you feel mentally more relaxed when compared to other working days, this means that something is not right in the way we are approaching postings and promotions on Friday.

After realizing this, we at Martech Cube started taking a different approach towards Friday. We started with our errors and learning process by drawing dedicated strategies for Fridays and got some really impressive results which we would like to share with you all.

Let’s dive in to learn some tips that can help you in gaining social media traction on Fridays,

Align Your Posts to Friday Mood
No matter what niche your company belongs to and in which way you have been promoting your content on social media, understanding the mood of your audience is key to the success of your social media strategy. When it comes to Fridays, people have already started to take their back seat and relax, so your posts should be aligned to that mood. You should post relaxing or funny themed content so that people start engaging and sharing it. Slowly you will start noticing a rise in audience engagements on Fridays as well. For example, we at Martech started with Meme Friday.

Unique Approach for Every Social Channel
This is an important factor that has a huge impact on engagements not only on Fridays but every day of a week. Every platform has its uniqueness and features, like linked is a professional’s social media whereas Instagram has a huge number of Millenniums and Gen. Z active and mainly features image content. So have a different approach for each social media channel. For Fridays post unique contents as per their social channel in alignment with the Friday mood of your audience.

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Author Signature :


Aashish Yadav
Content Writer, Martech Cube
Aashish is currently a Content writer at Martech Cube. He is an e"
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MarTech Cube

We recognized the need to address the technology challenges specific to a CMO and the marketing department. This need became the crux of MTC’s mission statement; to be the single source destina..


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