HOW TO USE B2B SEO TO GENERATE HIGH-QUALITY LEADS
Is SEO too competitive now so it’s impossible to generate high-quality B2B leads? That can’t be further from the truth. While it’s indeed true that SEO is now more wet than ever, there are still many ways we can maximize our SEO to generate the best results. In fact, due to the saturated digital market and SERP, SEO is now more important than ever: you either get noticed through SEO or you’re not. For any B2B Marketing business, SEO is one of the most important methods in generating high-quality leads, build a loyal community, and ultimately, generate revenue. With more than 70% of B2B buyers admitting that they do start a B2B purchase with a Google search, B2B SEO shouldn’t be a luxury, but a necessity.
How to Implement B2B SEO
Although we can make SEO very complex and technical, SEO is actually pretty simple and only consists of three core elements:
- Creating great content
- Promoting your content and outreach to other websites
- Building high-quality links to the content
- Below, we will discuss them one by one
- Content Creation
Creating content for SEO should be based on proper keyword research. However, it’s important to understand how keywords work in SEO today, which has evolved over the past decade or so. Google and the other search engines are now very smart and can effectively understand the context of the content, so it’s no longer necessary to stuff a single piece of content with the target keyword, and it’s no longer produce different pieces of content to target similar keywords (a common practice in the past).
Basic Steps To Creating Seo Content
Instead, we can create separate content pieces that are targeting related and adjacent keywords while covering one big topic. For example, if our main topic is “digital marketing”, we can create one content targeting “SEO”, another targeting “social media marketing”, another one targeting “content marketing”, and so on. Google now can properly recognize that your site is a credible resource for this topic. So, how can we implement a proper SEO content creation in 2020? In general, there are three basic steps:
Above we have discussed how the importance of keywords has shifted since the 2010s, but it doesn’t mean that keywords are no longer important. In general, we should build a list of keywords that are:
- Relevant for your target audience with a high enough monthly search volume.
- Relevant and valuable for your business or product/service.
- Depending on your budget and timeline, the competition for the target keyword should be manageable enough
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