7 Types of Emails That E-commerce Owners Must Include in Their Strategy
Email remains one of the most powerful marketing channels and it’s here to stay. According to stats, for every $1 spent, email delivers an average return of more than $32!
And apparently, marketers are well aware of this fact. The by Econsultancy found that nearly 75% of them ranked email as an excellent marketing channel, compared to 67% for paid search and 72% for SEO.
But there’s a catch. Usually, it takes more than just one type of email to hook and retain your target audience. If you want to create a successful marketing campaign for your e-store, you need to include a variety of emails. Because, when it comes to e-commerce email marketing, the focus is on building customer loyalty rather than directly selling your products.
Sounds complicated? It’s not, actually. Especially if you’re using a good email automation tool. Having an automation tool like GMass will make the whole process a lot easier by helping you send emails to thousands of email addresses at once, allowing you to , schedule mass emails to be sent later, personalize emails based on name and email address, track opens and clicks, etc.
To help you out, we’ve compiled a list of 7 types of emails every e-commerce owner must include in their strategy.
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