Martech Interview with CEO Digital Air Strike – Alexi Venneri

   2020-09-09       32        Marketing
Rating :
Alexi Venneri of Digital Air Strike discusses the growing importance of social media marketing

1. Tell us about your role at Digital Air Strike?
I am the co-founder and CEO of Digital Air Strike. I am responsible for making corporate decisions, managing the overall operations, resources, and company culture of DAS.

2. Can you tell us about your journey into this market?
I started the Scottsdale-based company 10 years ago at my kitchen table after I was laid off during the Great Recession. I knew businesses needed an inexpensive way to reach consumers and we were one of the first to develop tools and technology to help businesses leverage the reach of social media. I consider myself a lifelong marketer but have called marketing a career for more than 20 years. My experience includes Major League Baseball, a technology startup, and a large corporation

3. How do you think technology is upgrading the marketing sector?

Technology is improving the quickness and effectiveness of all marketing efforts.

We can be much more targeted and personalized when delivering messages to our consumers through social media, email, and text messages. Through AI and automation, businesses can engage with consumers, ask and answer qualifying questions, and alert staff when human interaction is needed. It ultimately provides 24/7 customer service.

4. How has increasing use of social media helped in redesigning marketing and advertising campaigns?
The personal nature of social media presents a great opportunity for businesses to reach their specific consumers. O"
"

Author Signature :


Alexi Venneri co-founded Digital Air Strike, the award-winning consumer experience technology company that works with over 5,000 franchised businesses, eight of the top ten automotive manufacturers and all top dealer groups. She has over 20 years of technology experience.

100x100
MarTech Cube

We recognized the need to address the technology challenges specific to a CMO and the marketing department. This need became the crux of MTC’s mission statement; to be the single source destina..


Random Articles

Signs your business needs a security guard
Signs your business needs a security guard..
   2020-06-30       39        Services
Ivy County 107 Noida
Ivy County 107 Noida..
   2019-08-05       107        Business
Genuine Vashikaran Specialist In Bangalore
Genuine Vashikaran Specialist In Bangalore..
   2019-12-14       60        Business
top assignment writing australia
top assignment writing australia..
   2019-07-31       90        Education
Buy Vicoprofen Online | Best online pain pharma   (213) 433-0971
Buy Vicoprofen Online | Best online pain phar..
   2020-02-14       42        Health
Apartment expert Auckland
Apartment expert Auckland..
   2020-08-26       25        Agriculture
Why do People Prefer Laser Hair Removal Over Other Techniques
Why do People Prefer Laser Hair Removal Over ..
   2019-05-31       115        Health
Top Reasons why you should invest In a Real Estate Property in Pune City
Top Reasons why you should invest In a Real E..
   2021-02-26       24        Business
Buy Tramadol online without prescription
Buy Tramadol online without prescription..
   2022-02-11       7        Health
BIGGEST SEO TRENDS OF 2022
BIGGEST SEO TRENDS OF 2022..
   2022-01-07       4        Business
Profitable Business and Franchise Opportunities in Assam
Profitable Business and Franchise Opportuniti..
   2019-11-08       44        Fashion
SEO-friendly Websites that Lead to Ample Traffic
SEO-friendly Websites that Lead to Ample Traf..
   2020-01-25       49        Services
ABOUT US

Some quick example text to build on the card title and make up the bulk of the card's content Some quick example text to build on the card title and make up the bulk of the card's content Some quick example text to build on the card title and make up the bulk of the card's content.

TOP AUTHORS
Thomas Shaw
thomasshaw9688@gmail.com
Total Posts : 13347
zero promosi
zero1601@gmail.com
Total Posts : 2066