Martech Interview with CEO Digital Air Strike â€“ Alexi Venneri
1. Tell us about your role at Digital Air Strike?
I am the co-founder and CEO of Digital Air Strike. I am responsible for making corporate decisions, managing the overall operations, resources, and company culture of DAS.
2. Can you tell us about your journey into this market?
I started the Scottsdale-based company 10 years ago at my kitchen table after I was laid off during the Great Recession. I knew businesses needed an inexpensive way to reach consumers and we were one of the first to develop tools and technology to help businesses leverage the reach of social media. I consider myself a lifelong marketer but have called marketing a career for more than 20 years. My experience includes Major League Baseball, a technology startup, and a large corporation
3. How do you think technology is upgrading the marketing sector?
Technology is improving the quickness and effectiveness of all marketing efforts.
We can be much more targeted and personalized when delivering messages to our consumers through social media, email, and text messages. Through AI and automation, businesses can engage with consumers, ask and answer qualifying questions, and alert staff when human interaction is needed. It ultimately provides 24/7 customer service.
4. How has increasing use of social media helped in redesigning marketing and advertising campaigns?
The personal nature of social media presents a great opportunity for businesses to reach their specific consumers. O""
Author Signature :
Alexi Venneri co-founded Digital Air Strike, the award-winning consumer experience technology company that works with over 5,000 franchised businesses, eight of the top ten automotive manufacturers and all top dealer groups. She has over 20 years of technology experience.
We recognized the need to address the technology challenges specific to a CMO and the marketing department. This need became the crux of MTCâ€™s mission statement; to be the single source destina..