How APIs Can Support Your Content Strategy

   2020-09-11       19        News & Media
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Content is something that has to be at the heart of any marketing campaign.

Content is something that has to be at the heart of any marketing campaign. Your marketing efforts will only be as successful as the efficiency of your content. According to CMI, 91% of B2B marketers utilize content marketing for enriching their sales cycle.

Now, how would you feel about sourcing and proliferating this content in an improved and easy manner? Selecting the relevant APIs for Content Strategy will let you achieve that while making the journey a cake walk for you! APIs will not only support but enhance your overall content marketing functionalities. Achieving and surpassing your content marketing goal wouldn’t be so difficult after all

This post will cover some benefits and uses of APIs that content strategists should know about. Don’t worry, we’ll keep this discussion at a high level and won’t delve into the technical details. Instead, our goal is to introduce how APIs can provide information to customers in a range of circumstances.

APIs are an “interface” between different systems or applications. As a practical matter, they transfer information between different places. For the most part, we will look at content APIs, which move content around. There are also business APIs, which can move data around.

Why APIs Are Important for Content

A number of years ago, the New York Times realized that they needed to change their way of thinking and focus on delivering the information they offered (and the many ways  to do that).

The New York Times became an early adopter of APIs: “We were able to tie the mission of the API to the core mission statement of t"

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Michael Andrews
Michael Andrews is a Content Strategy Evangelist at Kentico Kontent. He appreciates the value of great content. His mission is to help others produce the best content they can.

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We recognized the need to address the technology challenges specific to a CMO and the marketing department. This need became the crux of MTC’s mission statement; to be the single source destination ..


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