How APIs Can Support Your Content Strategy

   2020-09-11       12        News & Media
Rating :
Content is something that has to be at the heart of any marketing campaign.

Content is something that has to be at the heart of any marketing campaign. Your marketing efforts will only be as successful as the efficiency of your content. According to CMI, 91% of B2B marketers utilize content marketing for enriching their sales cycle.

Now, how would you feel about sourcing and proliferating this content in an improved and easy manner? Selecting the relevant APIs for Content Strategy will let you achieve that while making the journey a cake walk for you! APIs will not only support but enhance your overall content marketing functionalities. Achieving and surpassing your content marketing goal wouldn’t be so difficult after all

This post will cover some benefits and uses of APIs that content strategists should know about. Don’t worry, we’ll keep this discussion at a high level and won’t delve into the technical details. Instead, our goal is to introduce how APIs can provide information to customers in a range of circumstances.

APIs are an “interface” between different systems or applications. As a practical matter, they transfer information between different places. For the most part, we will look at content APIs, which move content around. There are also business APIs, which can move data around.

Why APIs Are Important for Content

A number of years ago, the New York Times realized that they needed to change their way of thinking and focus on delivering the information they offered (and the many ways  to do that).

The New York Times became an early adopter of APIs: “We were able to tie the mission of the API to the core mission statement of t"

Author Signature :


Michael Andrews
Michael Andrews is a Content Strategy Evangelist at Kentico Kontent. He appreciates the value of great content. His mission is to help others produce the best content they can.

100x100
MarTech Cube

We recognized the need to address the technology challenges specific to a CMO and the marketing department. This need became the crux of MTC’s mission statement; to be the single source destination ..


Random Articles

How Simple and Readable URLs can Empower Good Visibility in Search result?
How Simple and Readable URLs can Empower Good..
   2020-02-28       48        Business
Best Packers And Movers In Ramesh Nagar, New Delhi
Best Packers And Movers In Ramesh Nagar, New ..
   2020-07-16       17        Services
Update Garmin Map through Garmin nuvi Update
Update Garmin Map through Garmin nuvi Update..
   2020-02-07       43        Business
Heart patient relocated in Air Ambulance from Kanpur and Vellore
Heart patient relocated in Air Ambulance from..
   2019-11-19       38        Health
Mind Map PowerPoint Template
Mind Map PowerPoint Template..
   2021-01-12       7        Technology
Retailer That Provides Branded Lanier Cartridges At Affordable Prices
Retailer That Provides Branded Lanier Cartrid..
   2019-10-01       36        Computer
What are the Python Functions?
What are the Python Functions?..
   2019-09-12       120        Education
Welcome to Admission World || MBBS in Abroad
Welcome to Admission World || MBBS in Abroad..
   2020-01-27       38        Education
The King: All Advantages Are Available Here In Ambulance Service in Patna
The King: All Advantages Are Available Here I..
   2020-09-11       16        Health
Get Best and Affordable Blinds Auckland Visit Today at Starlight Fabrics
Get Best and Affordable Blinds Auckland Visit..
   2019-09-26       35        Business
How to Get Personalized Travel Essential Products Online?
How to Get Personalized Travel Essential Prod..
   2020-11-09       14        Shopping
Muscle Health | Protinex
Muscle Health | Protinex ..
   2020-01-16       72        Health
ABOUT US

Some quick example text to build on the card title and make up the bulk of the card's content Some quick example text to build on the card title and make up the bulk of the card's content Some quick example text to build on the card title and make up the bulk of the card's content.

TOP AUTHORS
Thomas Shaw
thomasshaw9688@gmail.com
Total Posts : 12024
KEVIN DELTON
kevin.delton1@gmail.com
Total Posts : 1725