Why your Packaging is as Important as your Product Itself!

   2020-09-17       18        Business
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Packaging is one of those things that is so important to many businesses.

Packaging is one of those things that is so important to many businesses.

However, it’s often not thought about in the impact it has on your business day to day.

In this blog, we want to touch on how it impacts your business and your brand in ways that you may not think of!

Protection

So first of all, packaging is there for a form of protection for most products, right?

It’s the cardboard carton that surrounds your product, it’s the satchel that you put it in to mail your product, it’s the shrink wrap and the strapping that you put on your product to secure it during transport.

But that’s just one piece of the puzzle when it comes to your packaging and your brand and how it works together.

Branding

The second thing that your packaging does for your business or your brand is branding.

Your packaging is the first point of view; the first touch point that customers have with your business when they receive your product.

With that in mind, we want the product to arrive to the customer in the best shape possible; logo’s showing, packed securely and all in one piece.

That is going to be a positive representation of your brand, as opposed to a broken box or ripped satchel that has been reused or recycled and doesn’t look like a lot of care has been put into it.

Read the full article Why Packaging is Important

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Gateway Packaging, Australian owned and operated, is committed to continuous improvement and adaptability and will remain true to the core values and mission, of providing a gateway of integrity for businesses, to a world of packaging solutions, products and services.


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