Proximity Marketing Soars Local Businesses: A Case Study

   2020-10-08       26        Marketing
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With Proximity Marketing rocking the Martech world & causing a roar in local businesses

With Proximity Marketing rocking the Martech world & causing a roar in local businesses, will be seeing a martech innovation phaseshift of the companies on the same?

Just imagine, you walk into a retail gift store and start looking for a wristwatch, and suddenly your smartphone buzzes. The wristwatch that you have been looking for online for a while is now available at a limited time discount of 30%, only for you!

Wouldn’t this personalized, location-specific offer grab your attention and you might also consider a purchase decision at the physical store? Won’t such real-time, personalized communication surprise you? Won’t you be thinking, what is this & how this happened? So, let’s dive-in to get answers to your questions.

The evolution of technology has improved the quality as well as the reach of advertising and information sharing. With the passing years’ companies have increasingly expanded their range, and as the reach and exposure are addressed by worldwide capabilities, companies are also focusing on something relatively new, called Proximity Marketing. Proximity marketing has been defined and given a place in the marketing mix in recent times. According toproximity marketing is the most popular emerging technology among retailers in North America, ahead of AI, machine learning, and the IoT. So, let’s get a better idea of proximity marketing.

Proximity marketing, also known as Hyperlocal Marketing is all about reaching the right audience, at the right""

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Chandrima Samanta
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We recognized the need to address the technology challenges specific to a CMO and the marketing department. This need became the crux of MTC’s mission statement; to be the single source destination ..


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