Peeking into the Present & Future of B2B Marketing Automation
We explore the game changer that B2B Marketing Automation is with a detailed case-study analysis and how it can get the marketing ball rolling for brands.
It is most likely that you might have heard about the term Marketing Automation. If you hardly know about marketing automation, then you might be very new to the martech arena and might find it difficult to visualize and understand how exactly this type of marketing software can be put into use practically. So, I would recommend you to learn the basics of before you start reading this article.
As we all know marketing automation is presently a hot topic in the B2B market. With B2B business leaders looking for new ways to enhance the output, automated marketing is one of the best options which is considered by most of them. According to a recent survey, ‘’, 80% of the respondent already have marketing automation deployed for work. According to the prediction of , Business spending for Marketing Automation tools will grow from $11.4 billion in 2017 to reach $25.1 billion annually by 2023!
Among B2B businesses, for customer acquisition and 50% use it for customer retention. All these numbers show that
marketers believe in marketing automation and are ready to invest more and more in smart marketing automation tools.
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Content Writer, Martech Cube
Aashish is currently a Content writer at Martech Cube. He is an e""
We recognized the need to address the technology challenges specific to a CMO and the marketing department. This need became the crux of MTC’s mission statement; to be the single source destination ..