Dissecting Customer Data processing in IoT for Enhanced Marketing

   2020-10-19       29        Marketing
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Customer Data is the most significant aspect of marketing & subsequent Customer Experience.

Customer Data is the most significant aspect of marketing & subsequent Customer Experience. Explore the anatomy of IoT data processing & IoT cloud data storage.

We hope you have a basic understanding of public cloud-based systems such as Amazon, Google, and Microsoft Azure.  And also having a basic understanding of data and databases on how information is stored and processed. You need to be familiar with how applications are built, deployed, and maintained.

Basics of IoT:

The very common question is, “what is an IoT Device? Well, it is any device, typically not a computer or a server that will store and process data and transmit data to some sort of a centralized storage system. We have millions of these today and perhaps 100 of them that we see in our life daily. There are phones, cameras, drones, smartwatches, automobiles, etc. like anything that can absorb and process data and retransmit it to some sort of a central device.

IoT devices are all around, and they are systemic. Ultimately this is about connecting things. And it is great that we have some device that can process information such as a smartphone or even computers within the car, but the ability for those devices to transmit information to some other type of a central computer and aggregate the data and share the data and respond to the data is where the value of the Internet of Things comes in.

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James Warner
Senior Business Intelligence Analyst at NexSoftSys
James is a Business Intelligence Analyst as well as Experienced programming and software developer"
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