How small business retailers regain their edge using web scraping

   2020-11-10       19        Business
Rating :
Setting up a website and launching an online store is easy. Just about anyone can put up some items to sell online.
The good news is, the technology always gets tricks up its sleeve to help you gain a leg up against big competitors. In this instance, web scraping. Maybe you’ve heard of it but never got a chance to dip your toes into. Now, it is time to gear up and get ready with web data to boost your conversions!

#1. What is the right product to sell?
No one would ever want loads of unsold items sitting in the warehouse. You probably dropship and cut the overhead cost, but you still put up the time and effort. To prevent the risk of investing in slow-selling products, and find high in-demand products, we need to track and compare the product performance including customer reviews, pricing volatility, inventory, Google trends.

Remember, Rome was not built in one day. The whole idea of picking the right product, in fact, is about optimizing strategy. Opt-out slow-sell items and invest more on popular ones progressively.

However, there is a way that can accelerate the process and minimize your risk. To do so, we need to scour each product from different platforms and put it into a catalog sheet to analyze. Data tells everything. When your competitor just filled up his stock by adding more Fila chunky sneakers in his Shopify online store, you know what’s going to be the hit. 

Yes, I know what you think. It can’t be just sneakers, there are millions of SKUs and how are you able to scour at scale in a timely manner? This is how web scraping comes into play. It automates the collection of product information across all channels efficiently.

#2. How to deal with incomplete product information?
One key factor to determine if your business is growing is how many products that you can operate successfully with. Most small business owners would soon experience the bottleneck once the product categories and inventories reach a certain scale. Part of the reason is because the inability to manage as more products keep adding in. Ideally, manufactures or vendors should provide complete product files available to keep up via an API. However, in fact, far less of them would do that. 

Another problem comes after the inaccurate product information that could hurt your SEO ranking and user experience is the out-of-stock product. If one isn’t able to foresee such a situation and add inventories in time, it would cost the business more than just ranking but potential customers in the long run. 

However, it will be easy to concur if we can keep up with product profiles from every point of sale channel accurately and completely. 

#3. How to price your product and become competitive?
Small e-commerce business owners apparently don’t have the capital edge to compete by undercutting the prices. That’s why it’s crucial to set up an optimal price while staying competitive.

Study shows over 80% of consumers will visit various platforms to compare the prices before making any purchasing decision.

This gives rise to the prosperity of price comparison websites. They simply serve as a search engine to provide products and pricing information from various platforms to customers and allow them to get the best deals possible.

If customers can strategize their purchasing decisions, why can’t we? By tracking the prices from competitors’ online stores, or from comparison websites we can come up with a competitive pricing strategy accordingly. In doing so, we need to maintain the monitoring pace whenever your competitors change their prices.

Ideally, if we can track pricing at scale from various platforms automatically with a certain time interval, we can then turn this information into actionable insights and supply customers with the best offers available! 

#4. How to search for data insight to really understand your customers?
As the old saying goes, keep your friends close and your enemy closer. The quote is very self-explanatory without having to give a second thought. We know how important it is to keep tabs on your enemy when it comes to a real war. But it could also be applicable to your business strategy.

The sole purpose of selling products online is to drive conversions. The more conversions you make, the more profit you gain. However, the key is to understand your customers and prospects. Tracking down the reviews can help you get grips on what they think of your or competitor’s products and services, finally, poche clients from competitors’ and increase customer loyalty. That’s all come down to the same idea — keep both your clients and competitors closer!

However, the real pr

Author Signature :



Author: Ashley



Octoparse Octoparse

Easily Extract Any Web Data Octoparse is everything you need for automatic data extraction. Quickly scrape web data without coding and turn web pages into structured data within clicks!..

Random Articles

Prescription Glasses, Designer Eyewear
Prescription Glasses, Designer Eyewear..
   2021-07-21       5        Fashion
   2021-11-03       11        Health
Cremation Service at Faith Funeral Home
Cremation Service at Faith Funeral Home..
   2021-11-18       19        Society
south indian jewellery- SNEHA
south indian jewellery- SNEHA..
   2020-06-03       38        Fashion
Enjoy travelling to incredible India with Seyahat
Enjoy travelling to incredible India with Sey..
   2018-11-13       285        Services
Swarna Prashana | Swarna Bindu Prashana | Aptacare
Swarna Prashana | Swarna Bindu Prashana | Apt..
   2019-10-09       56        Business
How to find jobs in Lahore
How to find jobs in Lahore..
   2020-06-28       45        Business
What is solar panel?
What is solar panel?..
   2020-03-07       98        SEO(Search engine optimization)
Private Labelling & Packaging Services
Private Labelling & Packaging Services..
   2020-07-14       34        Agriculture
Preparation of packers and movers during COVID 19-PACKERS AND MOVERS PUNE
Preparation of packers and movers during COVI..
   2020-09-11       28        Business
        Optometrists woodbridge VA         Optometrists woodbridge VA
Optometrists woodbridge VA Op..
   2021-09-09       6        Business
All About Artificial Leather
All About Artificial Leather ..
   2021-03-11       21        Manufacturing
30 Inspiring Bill Gates Quotes and Sayings to Make it Big in Life
30 Inspiring Bill Gates Quotes and Sayings to..
   2020-09-22       28        Business

Some quick example text to build on the card title and make up the bulk of the card's content Some quick example text to build on the card title and make up the bulk of the card's content Some quick example text to build on the card title and make up the bulk of the card's content.

Thomas Shaw
Total Posts : 13456
zero promosi
Total Posts : 2085