How CDP is Defining Marketing Technology?
Customer Data Platform or CDP has become a word that we all are hearing very frequently in the marketing space. One of the reasons behind this buzz is the growing importance of marketing data in marketing strategies and increasing recognition of established CDP Vendors. Also the ability it provides to the marketing team to transform their work and the ways in which customers interact with brands.
CDP also breaks the Martech silos, unifies online, and offline customer data and experience, makes marketing efforts more effective, and drives better results for marketers.
As per Researchscape, one-third of marketers claim that “access to data” is a major hindrance to making personalization a priority. The main objective of any business is to offer the right product to the right potential customer at the right time, and the capabilities of CDPs range from gathering and storing customer data to effortlessly integrating with existing marketing technology and delivering data-driven, actionable insights make it a must-have tool for marketers.
As Venu Gooty said, “As organizations look to use data to make better business decisions, Customer Data Platforms are now becoming a must-have instrument within the marketer’s toolkit.”
So let’s see how such a revolutionary technology is defining Martech:
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Content Writer, Martech Cube
Aashish is currently a Content writer at Martech Cube. He is an e""
We recognized the need to address the technology challenges specific to a CMO and the marketing department. This need became the crux of MTC’s mission statement; to be the single source destination ..