7 Steps to an Email Opt-in Page that Works
In fact, it’s still one of the best methods for converting prospects into customers or clients.
A critical part of the process begins, however, before a single email is sent.
You’ve got to get people on your list in the first place.
This happens most effectively at a specifically designed to convince the right people to sign up.
I’m about to show you how to win the trust and interest of the right prospective subscribers so that they naturally want to join your list.
Step #1: Who do you want?
The first step is crucial, and yet time and again I see people plow ahead without a clear understanding of exactly the type of person they want on their email list.
Without a clear and detailed understanding of , you can’t craft a message that resonates strongly enough to spark interest and gain trust.
What we teach here at Copyblogger could attract your typical “get rich quick” business opportunity type.
But instead, our message is positioned squarely against that type of person, and aimed at people who are willing to put in the effort.
Take the time to figure out who you really want on your list in terms of your ultimate goal, which is likely to be moving enough of your subscribers to customers or clients.
Then and only then will you know how to “speak their language” with your opt-in copy.
Step #2: What do you want them to do?
Your email opt-in page has one goal — to get people to sign up for your email list.
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In fact, it’s still one of the best methods for converting prospects into customers or clients. A critical part of the process begins,
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