1. Increase your brand awareness and reach with a little budget : Social media allows you to share content quickly and easily to a large number of potential customers at little to no cost. The Internet has made the power of word of mouth awesome to behold. But rumors travel as fast as good news! Having a social media strategy puts you in control of the conversations happening around your business online. It allows you to tell your story, driving your brand reputation. It offers another marketing channel for creating brand awareness, relationship building or driving new sales. So why not use it especially when it’s free.