4 Factors to Consider Before Hiring a Chicago Social Media Company
However, you should only hire a social media company after you have heavily considered a few factors.
These factors help you learn exactly what you need from a Chicago social media company. Once you know what you need, you can better find the right company to get the job done. Here are the 4 most important factors to consider before hiring a Chicago social media company.
4 Factors to Consider
1. Social Media Agency vs Digital Marketing Agency
First and foremost, you should consider whether or not you need a social media agency or a digital marketing agency. Both agency types are incredibly helpful and come with their own benefits and drawbacks.
A social media agency specializes in social media marketing and efforts. This agency will provide the best advice tailored to social media campaigns. This agency falls short because it does not offer any other digital marketing help, such as on your website.
In contrast, a digital marketing agency focuses on all aspects of digital marketing, one of them being social media. This is great for those who are creating a whole new digital marketing campaign from scratch, but it does not offer specialized advice for its social media aspect.
2. Your Goals
You cannot hire any agency before knowing exactly what your goals are. Do you want more followers? Is your goal for social media to lead to more lead generation? Do you just want more interaction on your social media posts?
Know what your goals are so you can select an agency that knows how to make those goals happen. Simply saying that you need to improve your social media marketing is too vague and will not lead to the results you want.
3. Metrics of Success
The only way to know if your social media marketing campaign is working is to measure its success by reliable metrics. Here's a list of the most popular metrics for measuring social media campaign success:
Select what metric of success you want based on your goals. For example, if your goal is to increase social media engagement, measure social media engagement's success, not a lead generation from social media.
Author Signature :
Let IdeaSeat help make your social media goals a reality. We are a leading Chicago social media company that specializes in all things digital marketing. With a team of experts on our side, we can help you create and execute the best social media campaign so you can accomplish your goals. We are a group of Marketers, Designers, Developers and Dataheads who were brought together to create a one-of-a-kind Chicago m"
IdeaSeat Marketing and Advertising
We are a team of Marketers, Designers, Developers and Dataheads who were brought together to create a one-of-a-kind Chicago marketing company...