Developing a website isn’t much different than building a house. In order to do so, experts in engineering, design/architecture, project management, creative and development must work together to understand and achieve specific goals.

First let us discuss the three critical phases of a website development that get us to the point of development and themeing. While the importance of these phases are sometimes overlooked, or discounted, each step is crucial to the success of your website and marketing efforts.

PHASE 1 : Discovery

The initial phase for building a successful website is discovery and planning. Through several weeks/months of interviews, site audits, marketing research and brainstorming, we gather as much information as possible about the project. This process helps the team identify project goals and objectives, document users and their goals, research competitors, assess technical risk and obtain existing assets such as creative briefs, branding guidelines, logos, brochures and site analytics reports. 

• Business and user goals and objectives that align the project

• A list of identified users and each task they would like to perform on the website

• A creative/brand brief

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