AI & ML: The powerful trends in Digital Marketing (2021)

   2021-02-13       13        Internet
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Understand how Artificial Intelligence (AI) & Machine Learning (ML) is getting used in Digital Marketing & how it will change the world
AI for non-linear consumer journeys : Throughout diverse corporate methods and ads, AI is being applied in all various directions. While preferring personable websites over bland ones, users ignore and unsubscribe from mass-blasted email promotions. Leveraging machine learning is one form of producing stimulating, customizable interaction without recruiting hundreds of creatives and designers.

Digitisation has impacted & changed every walk of life, even Marketing has seen a monumental shift in the manner in which it is practised. Digital marketers harness the power of the internet and new-age technology to realize their brand goals. The brand goals like building awareness, acquiring consumers, and engaging with them on multiple digital platforms like Facebook, Google, Instagram are core to the business needs.

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