Mix of Both the Marketing Worlds: A Perspective

   2021-02-24       12        Marketing
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Unlearning is a crucial aspect of successful marketing. Learn how combining Inbound

You might have heard about the change in customer behavior many times, especially at the end of 2020. You might have also noticed the changing customer behavior through the rise and fall of certain stocks in the stock market? Understanding customer behavior through the stock market??? Yes!!! Like what happened with Signal Advance Inc or Etsy, etc.

The rise in these stocks point a finger towards the changing trend of marketing,it reflects that people are believing a lot on the “word of mouth” form of marketing and also trusting the influencers they know or follow. 

Businesses that are getting this huge response because of influencer marketing or “word of mouth” form of marketing, are taking this opportunity to a whole new level by adding more marketing efforts of not only digital marketing or inbound marketing but also outbound marketing especially Billboard promotions.

Billboards??? Are they still effective? Yes, Maybe… but stock trends like Gamestop and Dogecoin that got overnight success are moving from the Internet to Highway Billboards.

The recent news shows many Redditors were using  to do so. 

The GameStop Corp. surge may have stalled, but some investors are trying to keep the enthusiasm going in a new venue: highway billboards.

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