What is a domain? What are the Advantages of Domain in SEO?

   2021-03-17       11        Marketing
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An (Internet) domain name is a consistent part of the domain name system (DNS). The domain name is a globally unique and unique name that can be freely chosen as part of the domain allocation process. An example of a domain name is example.com, where "com" is the so-called top-level domain (here not a country's generic) and "sample" is a freely chosen name.

Disclose a domain
Domain is your home address on the internet that allows you to be on the internet. After all, the Domain Name System (DNS) was created to make it easier for users to deal with IP addresses. A domain that interacts with the top-level domain (TLD), eg. ".com.tr" or ".com" can be explicitly assigned worldwide. The advantage of DNS is that user friendliness is significantly improved as users can access a website without knowing the IP. Instead of entering your website with long IPs, users can easily access via domain.

How is a domain created?
The question that arises is which system is based on a Domain. The domain name is part of DNS. This system can be represented in some sort of hierarchical tree structure or as a root tree. Each point or node in this tree structure must be given a unique name, that is, without errors. If this assignment is not made, the relevant node cannot be clearly identified. It is not possible to enter the Domain given in this way.

Domain in terms of search engine optimization
Yes. Did you know that even your chosen Domain address is part of a search engine optimization? Domains should be kept very short. To keep it in mind. Google doesn't like long-written Domains. Quell: www.digital-mc.de

What is the role of SEO in choosing a domain?
The backlink profile, content quality, and usability are just three of the numerous Google ranking factors that decide which websites are at the top of the search engine's results listings. A good ranking is essential for any business web project because most potential customers come through search engines. It is necessary to find a good Domain address for every good web project. Whether this consists of company name, related keywords, or other word combinations is up to the operator. However, there is a repeated debate as to whether this choice has a direct impact on Google rankings. We have summarized all the important facts about SEO areas.

Keywords, Domain to choose according to keywords
Until a few years ago, it was assumed that when it comes to the interaction between Domain and SEO, Domains containing a relevant keyword will have an advantage in Google rankings. The idea was: Matching keywords in the Domain Domain name allow users to create a direct link between the search term and the website. This has a positive effect on clickthrough rate (CTR), which supports a high Google ranking. However, since an algorithm update in 2012, Google first checked the relevance of "Exact Match Domains" and only rewarded pages with appropriately more valuable and relevant content.



Brand-Domains
If the brand name is also used as a domain name, the user usually knows what to expect. If you meet these expectations, this ensures a low bounce rate and high retention time, which are important in an SEO context. However, the brand name as a domain name is not only about SEO, it is important for image above all: If you transfer an unforgettable brand name to the domain of the website, you strengthen its memory value and therefore your own corporate identity. In this way, it will be very difficult to forget your site. Users entering your site do not forget the Domain address you provided, and when they want to suggest it, they immediately remember it.

Age of the domain and the owner of the domain
Whether a Domain owner has a clean page in their Google records is also important in the context of domain SEO. If other domains are penalized under its name or identified as spam in the past, that reputation is passed on to other domain registrations. Therefore, experts recommend that publicly available information be accessible. While it is possible to set up privacy protection for Whois queries, this can cause unnecessary suspicion. Better to play with face cards.



Another factor that can have an indirect impact on the SEO profile is the age of the domain. It's easy to find out how long this has been registered. Netcraft tool, eg. when the domain was first defined by the Google browser. Established domains that provide consistent quality over the long term show confidence and score highly accordingly. However, this does not mean that a newly registered domain name inevitably loses in the fight for the best places in the rankings.

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