Best Demand Generation Strategy
Demand generation is not everybodyâ€™s cup of tea. This article talks about the various techniques companies can sign up for with a professional demand generation company to enjoy a competitive edge and expand its ROI.
Here is an interesting story that I recollect about IFP (Indiana Fluid Power) closing a USD 500K deal in just 90 days by outsourcing lead generation.
Sounds interesting. Isnâ€™t it?
Every marketer desires a sales funnel that is filled with quality leads. However, factors such as target industry, size of marketing and sales teams, technical resources, and complexity of sales cycle determine the fate of a companyâ€™s lead generation efforts.
This is the primary reason why businesses turn to third parties to ensure an uninterrupted flow of prospects.
IFP, a company involved in motion control and automation systems for the industrial and mobile OEM marketplace, turned to a third-party . Three months later, IFP successfully closed a USD 500,000 deal and had several other opportunities lined up in the sales funnel.
Suppose IFP, a company with a specific vertical target and several other complexities, could do it. In that case, a can make it happen for any other business.
Decoding the secret to amplifying your inbox with quality leads
As people think twice before spending a dollar, lengthy buying decisions delay the B2B sales cycle and transform it into a prolonged process.
Poor leads, incorrect target audience, failure to obtain commitments, different subsets of customers are a few reasons for a slow and lengthy sales cycle.
Can this be fixed?
Heading toward the perfect sales strategy
As suitably coined by Liz Lange, renowned fashion designer and entrepreneur, â€œEvery brand isnâ€™t for everybody, and everybody isnâ€™t for every brand.â€
This beautifully explains the importance of wisely selecting your audience and building sales strategies that actually work.
There are several alternatives that third-party offer. A business should thoughtfully select the permutation and combination that displays the potential to fulfill the companyâ€™s demand based on its requirements and the end goal.
Below is an assortment of lead generation services that businesses can mix and match to get sales in green and make profits.
Letâ€™s check out what these options look like,
The power of data
Author Signature :
I've been advising and supporting B2B companies for over five years. I work with clients to evaluate major strategic issues and initiatives, develop effective business and marketing strategies, and implement operational improvement programs.In the B2B marketing space, my primary focus areas are lead generation, sales and marketing.
Binary demand is a data science, market intelligence & Intent-driven marketing and sales support company that offers demand generation solutions to help you execute your sales and marketing strategies..