Demand generation is not everybody’s cup of tea. This article talks about the various techniques companies can sign up for with a professional demand generation company to enjoy a competitive edge and expand its ROI.

Here is an interesting story that I recollect about IFP (Indiana Fluid Power) closing a USD 500K deal in just 90 days by outsourcing lead generation.

Sounds interesting. Isn’t it?

Every marketer desires a sales funnel that is filled with quality leads. However, factors such as target industry, size of marketing and sales teams, technical resources, and complexity of sales cycle determine the fate of a company’s lead generation efforts.

This is the primary reason why businesses turn to third parties to ensure an uninterrupted flow of prospects.

IFP, a company involved in motion control and automation systems for the industrial and mobile OEM marketplace, turned to a third-party . Three months later, IFP successfully closed a USD 500,000 deal and had several other opportunities lined up in the sales funnel.

Suppose IFP, a company with a specific vertical target and several other complexities, could do it. In that case, a can make it happen for any other business.

Decoding the secret to amplifying your inbox with quality leads

As people think twice before spending a dollar, lengthy buying decisions delay the B2B sales cycle and transform it into a prolonged process.

Poor leads, incorrect target audience, failure to obtain commitments, different subsets of customers are a few reasons for a slow and lengthy sales cycle.

Can this be fixed?

Heading toward the perfect sales strategy

As suitably coined by Liz Lange, renowned fashion designer and entrepreneur, “Every brand isn’t for everybody, and everybody isn’t for every brand.”

This beautifully explains the importance of wisely selecting your audience and building sales strategies that actually work.

There are several alternatives that third-party offer. A business should thoughtfully select the permutation and combination that displays the potential to fulfill the company’s demand based on its requirements and the end goal.

Below is an assortment of lead generation services that businesses can mix and match to get sales in green and make profits.

Let’s check out what these options look like,

The power of data