
With B2B lead generation services,
one can develop a healthy sales pipeline and grow their business. BANT
is one of the best lead qualification processes even after all these years.
B2B lead
generation is known to be a godfather in B2B
marketing.
In a B2B enterprise, we often
encounter prospects in search of ‘ready to buy’ leads. Most often, these are termed
as sales qualified leads (SQL) or qualified leads. Each lead has a
different angle to understand and takes effort to convert them into qualified
leads; however, most B2B enterprises get them using the BANT methodology
to define qualification criteria.
Did you know?
·
A recruiter takes
about 90 seconds to decide if a candidate is worth for an organization
·
A human being
takes about 400 seconds to fall asleep
If sales representatives (sales rep)
could close deals at such a rapid pace, then a quote (like above) would have also
been made on those sales reps to give them glory and inspire similar others in
the trade.
Unfortunately, closing a deal is a
time-consuming process. But there is one thing you could do to improve this: ‘separating
bad apples from the good ones’ in your sales pipeline. And that is what lead
qualification delivers. It helps the sales team to focus on good leads by
filtering out the low-quality leads.
There are so many options available to
qualify a lead, but we will focus on one of the oldest sales qualification
methods out there – BANT. After all, old is gold!
About BANT qualified leads
What is BANT?
BANT is a sales qualification
methodology that allows salespeople to find a qualified lead in the form
of its four primary elements – Budget, Authority, Need, and Timeline. A lead is
thought worthy if it meets at least three of the four BANT criteria. IBM
introduced this sales acronym.
When it was first
launched, it was an instant favorite among salespeople for many reasons:
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Author Signature :
I've been advising and supporting B2B companies for over five years. I work with clients to evaluate major strategic issues and initiatives, develop effective business and marketing strategies, and implement operational improvement programs.In the B2B marketing space, my primary focus areas are lead generation, sales and marketing. Visit here; https://www.binarydemand.com/

Binary Demand
Binary demand is a data science, market intelligence & Intent-driven marketing and sales support company that offers demand generation solutions to help you execute your sales and marketing strategies..
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